The launch of the new Estée Lauder Companies web site as a prestigious house of beauty, was built off my concept to create a singular luxury brand that consists of 30+ brands within.
Convey the values of the Estée Lauder Companies to a broad and global audience to inspire the next generation.
2. Demonstrate overarching excellence, innovation and creativity, whilst shinning light on each individual brand.
1. Job Seeker
3. Existing Employees
WHAT WE DID
I created a design system and led the creative direction for art and content. The consistent look and feel was established in concert with original photography and video as well as a new brand identity (logo, fonts, colors, graphics), and a mobile first user experience that modernized the expression of the brand.
1. Content Strategy
3. Video and Art Direction
4. Digital Product Design
MOBILE & TABLET FIRST DESIGN
I led the concept and position for the “House of Prestige Beauty,” to inform the visuals and experience. I designed key templates for the homepage to refienforce this, brand experiences so each of the 30+ brands could fit within, along with the careers and ancillary pages.
FLEXIBLE DESIGN SYSTEM
I designed modular components allowing each of the 30+ brands to curate their presence within and leverage as little or as much as they wanted. Components included a brand intro, leadership gallery, featured products, social feeds, careers feeds, and editorial content.
(Tablet Designs Below)