The Product Page is an innovative design that was one of the first to market to have a sticky shopping component follow the user down the page. Anchor links on the left cleaned up the page to make the product heroic and key information stand out. My Art Director and I created the art direction for all product photography throughout the site, which is still in use today.
The shopping experience includes user-friendly shopping pages, easy access to insider beauty tips, shopping directly from user generated content feeds, The Estée Edit, online beauty consultations and co-shop visits. In addition, a new mobile platform streamlines the purchase experience for women on the go, and offers call-to-order functionality. Contributing to the omnichannel experience, a woman can view her beauty profile on the mobile site while in store – accessing ratings and reviews, product recommendations, previous purchases and her wish list – so she is browsing and learning while in store.