Intersect by Lexus


My Contribution:
Creative Direction
Digital Design
Experience Design

In collaboration with WonderWall and Gensler


The Lexus Intersect House opened in the summer of 2019 in NYC, west of Union Sq as the third location, to Dubai and Tokyo. Two experiences were built into the architecture in order to activate the space and attract footfall. A 13’ digital table, large enough for 6 people was created to conect with services at the bar/restaraunt, as well as provide programming content. The table seamlessly worked with smart phones and multi-touch gesture interaction. In the rear garage space, lives a large gesture based digital wall unit consisting of 9 tiled screens.







INTERACTION TOUCHPOINT : TABLETOP


I designed along with Gensler and Wonderwall how the physical space would become activated through the digital table off the right of the entrance, and display content in the Crafted for Lexus area at Intersect.








SCREEN DESIGN


The table experience has motion tracking cameras above to sense gestures while the surface recognizes touch.

My art director and I established a visual design language that leverages the iconic Lexus bamboo pattern found on their car grills, as the background with a river of content floating above. Tapping into the content, we created a design that is fluid, elevated and editorial. 


MULTI-USER SESSIONS

Up to 5 people can interact indepentently at the table simultaneously





MOBILE OPTIMIZED


I designed the experience to limit touch and maximize connection with mobile devices through SMS texting



Gesture Interaction


Ambient State


AMBIENT VISUALS


Key visuals for the Ambient State included driving simulations on iconic routes that can be saved to mobile devices




INTERACTION TOUCHPOINT : GARAGE


The user flow below highlights the specific challenges of interacting purely through passive engagement.


GARAGE PURPOSE


The garage, located at the back of the first floor consists of 9 total panels in a 3x3 configuration. During normal days, the panels operate in a disply mode with ambient graphics, programming, and content. During special events, motion tracking can be activated to give the displays an added interactive dimension.


Motion Tracking



Ambient programming state can dynamically change swarm direction






SCREEN DESIGN


The garage acts primarily as a passive display. Featured content will be rotating into focus to promote events, artists, etc. Customers can engage with the content using SMS on their mobile device.




AMBIENT VISUALS


I led the design concept for these two clock visuals programmed into the garage wall. They provide variation during regular programming to break up content and display time with a unique visual.



Creative Team: Yan Sze Li, Vanessa Brown, Karen Kranack



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