J. Crew, Hello World Global Launch
To kick off J. Crew’s international expansion, I led the creative concept and design for the “Hello World,” campaign. We employed Scott Schuman and Garance Doré as brand ambassadors to travel around the world and capture stylish people wearing J. Crew.
The primary campaign goal was email acquisition, with the incentive to become a “J. Crew Insider”. The campaign was a success and garnered 100k+ new qualified international emails for the brand.
I led the design and concepting for the campaign. The above includes the takeover on J. Crew’s homepage during the campaign launch.
The campaign landing page highlights the five influencers we sourced, selected and worked with from around the world.
Creative Team: Ian Schatzberg, Kit Humphrey