Marc Jacobs Daisy Campaign

My Contribution:
Creative Direction
Art Direction
GWP Design
Graphic Design

2017 Clio Shortlist for Fashion and Beauty

Our goal was to create a social worthy campaign that drove to retail locations, and hacked social media without an expensive social partnership.

The solution was a custom phone camera lens, inspired by the daisy bottle, and available exlcusively at beauty counters. When used, the lens created a distortion effect, supporting the key creative theme throughout the campaign.


Create a social activation in order to drive foot traffic at beuaty counters and sample the fragrance.


Because of budget restraints we could not partner with instagram or snapchat to create an A/R filter. Instead we developed a unique GWP available at beauty counters that created ownable UGC.


50,000 lenses distributed
$.30 per unit


Clio Shortlist 2017


User Generated photo examples taken with the Daisy lens display the results of the distinct prism distortion effect


My team and I tested and 3D printed rapid prototypes to perfect the design of the Daisy lens


I led the creation and concepts for distinct social brand assets to promote the campaign on Instagram

Creative Team: Yan Sze Li, Jess Zhang, Oleg Pashkovsky

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