BRIEF
Create a social brand video to introduce Karli Kloss, the new face of Swarovski, and launch the #BeBrilliant campaign.
INSIGHT
Swarovski’s second most popular Google search term, “how to say,” became the inspiration behind the video, while increasing SEO value.
APPROACH
I led the creative and art direction on this video. The intention was to make this feel lo-fi, editorial, and approachable.