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JUSTIN EDWARDS

Swarovski
Brand Ambassador Social Launch

Watch on YouTube

BRIEF

Create a social brand video to introduce Karli Kloss, the new face of Swarovski, and launch the #BeBrilliant campaign.


INSIGHT

Swarovski’s second most popular Google search term, “how to say,” became the inspiration behind the video, while increasing SEO value.









APPROACH

I led the creative and art direction on this video.  The intention was to make this editorial, fun and natural. 



FIRST WEEK

+1M YouTube views 
+500k Instagram views