Swarovski


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BRIEF



Create a social brand video to introduce Karli Kloss, the new face of Swarovski, and launch the #BeBrilliant campaign.








INSIGHT



Through a quick Discovery, we realized Swarovski’s second most popular Google search term, “how to say,” was the perfect concept that could also add search value.












APPROACH



I led the creative and art direction on this video.  The intention was to make this editorial, fun and natural. 






FIRST WEEK



+1M YouTube views 
+500k Instagram views





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