Swarovski #BeBrilliant

My Contribution:
Creative Direction
Art Direction

1.7M YouTube views, 1M in week one
Campaign Launch, Creative & Art Direction

Swarovski’s top search term, “how to pronounce Swarovski,” inspired this video, and launched Karli Kloss as the new face of the brand.

Distinct art direction was given to this video specifically to cut through on social. The video was a successful launch, while giving the brand a voice and injecting fun.


Create a video brand moment, and introduce Karli Kloss, the new face.


I led the direction and concept of this video, inspired by google search terms on how to pronounce “Swarovski”. 


+1M YouTube views 
+500k Instagram views

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