DIGITAL CREATIVE : 2017-2020
Designed digital creative and led a team that built seasonal campaign assets across Email, Brand.com, Paid, and TMall for launches across the brand global DTC ecosystem in tandem with the fashion calendar.
Designed digital creative and led a team that built seasonal campaign assets across Email, Brand.com, Paid, and TMall for launches across the brand global DTC ecosystem in tandem with the fashion calendar.
SS18 HOMEPAGE
SS18 EMAIL CREATIVE
SS18 PAID DISPLAY
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CORE EXPERIENCE
ATOMIC Design prinicipals guided our approach. The atoms and components were coded and designed to seamlessly fit into eachother and templates, which were later integrated into Adobe Experience Manager’s. This new approach enabled designers and engineers to quickly rapid prototype experiences, test and learn. Our speed to deployment dramatically decreased as reliance on custom code was eliminated and Q/A time also reduced.
This was a massive shift in our organization’s way of thinking and working which took years to achieve. This new process has laid the foundation for all digital products and digital creative to integrate fluidly, and quality has improved as a result of the consistency across touchpoints.
ATOMIC Design prinicipals guided our approach. The atoms and components were coded and designed to seamlessly fit into eachother and templates, which were later integrated into Adobe Experience Manager’s. This new approach enabled designers and engineers to quickly rapid prototype experiences, test and learn. Our speed to deployment dramatically decreased as reliance on custom code was eliminated and Q/A time also reduced.
This was a massive shift in our organization’s way of thinking and working which took years to achieve. This new process has laid the foundation for all digital products and digital creative to integrate fluidly, and quality has improved as a result of the consistency across touchpoints.
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