JUSTIN EDWARDS, DIGITAL CREATIVE : 2017-2020
I designed global digital creative and led a team of creative designers and art directors that built seasonal campaign assets across Email, Brand.com, Paid, and TMall for seasonal launches in tandem with the fashion calendar. Below is a sample set of Brand.com, paid display, email marketing and TMall creative.
I also led a team of Product Designers responsible for the Gemini Design System, and product streams across the omni customer experience.
I designed global digital creative and led a team of creative designers and art directors that built seasonal campaign assets across Email, Brand.com, Paid, and TMall for seasonal launches in tandem with the fashion calendar. Below is a sample set of Brand.com, paid display, email marketing and TMall creative.
I also led a team of Product Designers responsible for the Gemini Design System, and product streams across the omni customer experience.
SS18 BRAND.COM CREATIVE
SS18 BRAND.COM CREATIVE
SS18 PAID DISPLAY
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FW18 BRAND.COM CREATIVE
SS19 BRAND.COM CREATIVE
EMAIL CREATIVE OVERVIEW
Sample set of some of my work and team’s Email Marketing
Sample set of some of my work and team’s Email Marketing
EMAIL COMPONENT LIBRARY
Regular performance data insights provided me the means to test, refine and build the above component system for Email Marketing.
Regular performance data insights provided me the means to test, refine and build the above component system for Email Marketing.
TMALL CREATIVE
I designed the launch of Tory Burch on TMall which resulted in the second most successful launch for a Fashion brand at the time.
Following the launch, I led a group of two creatives dedicated in supporting the China business across WeChat and TMall.
I designed the launch of Tory Burch on TMall which resulted in the second most successful launch for a Fashion brand at the time.
Following the launch, I led a group of two creatives dedicated in supporting the China business across WeChat and TMall.
DIGITAL CREATIVE TEAM: Laura Mujico, Jenny Kong, Nicole Wang, Nick Specht