^{The In-Store app was first launched to coincide with the opening of the Chicago flagship store, enhance the shopping experience, and connect with customers.} 

BRIEF

^{Uniqlo was opening a new 60k square foot store on Michigan Ave. They wanted to eliminate printed circulars and understand who their local customers are in order to effectively market to them.} 

APPROACH

^{The app utilized an onboarding diagnosis to capture key  customer preferential data in order to customize the content and experience. Capturing this data was incentivized through a loyalty program and gamification which gave prizes for increased customer engagement. This data was the basis for building an effective regional CRM program for Uniqlo’s email database and marketing.}

AWARENESS

^{By understanding traffic flow within the store, I created strategic messaging in placements that encouraged app download, interactivity with key features, and reward redemption. We utilized a combination of traditional and digital signage like the above to drive engagement in places where found-time occured such as checkout, escalators, and dressing rooms.} 

INTEGRATION

^{The app was completely integrated with the Chicago store footprint and inventory. Through the app and with the customer’s preferences saved, products  were recommended and easily discovered for try-on and purchase.}  

^RESULTS